GREEN SHIELD
A social science-guided approach to improving the integrity of environmental communications.
Stopping Greenwash Starts With Us.
“Greenwashing puts honest companies, who bear the costs of green business practices, at a competitive disadvantage. And it harms consumers who want to make conscientious decisions about what products to buy and what businesses to support.”
Interrelated Problems Need Collaborative Solutions
The IAE Climate Consortium:
An interdisciplinary panel of exemplary individuals from civil society, government, and the advertising industry now work together on integrity in climate communications.
