AI Ethics Toolkit

The AI Ethics Toolkit has been created to help you and your company use artificial intelligence in advertising responsibly and transparently. It offers a practical guide with tools, and best practices to ensure fairness, accountability, and inclusivity in AI-driven advertising.

AI Ethics Implementation Guide

This guide is a practical framework designed to help organizations ensure responsible and transparent use of AI advertising. It outlines key principles across governance, culture, data privacy, and consumer responsibility, providing clear criteria to assess ethical alignment and identify potential risks.

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Strategy Template for Implementing AI Integrity in Advertising

This template is designed for advertising professionals aiming to champion transparency and integrity in the age of AI. It provides a detailed plan to initiate, develop, and execute strategies to counteract unethical AI use and to promote AI integrity in advertising over the course of a year.

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Deploying ethical AI starts with you.

Take your commitment to AI integrity in advertising to the next level by completing the IAE AI Integrity Shield course!

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