Greenwash Prevention Toolkit
The Greenwash Prevention Toolkit has been created to equip your company with the tools to foster real environmental change, enhance brand integrity, and build trust with consumers. Leverage these tools to effectively communicate your commitment to sustainability and avoid the pitfalls of greenwashing.
Environmental Advertising Integrity Checklist
This checklist ensures your environmental advertising maintains integrity, transparency, and contributes positively to sustainability efforts. Contents include certifying with caution, preventing misleading symbols, avoiding irrelevancies, providing proof and avoiding vagueness, among others.
Strategy Template for Implementing Environmental Integrity in Advertising
This template is designed for advertising professionals aiming to champion environmental integrity & sustainable practices within their organizations. It provides a detailed plan to initiate, develop, and execute strategies against greenwashing and for promoting environmental responsibility in advertising over the course of a year.
Greenwash Markers and Prevention Mechanisms
An easy-to-use guide on ways to identify, address and prevent greenwash with actionable direction.
Stopping greenwash starts with us.
Take your commitment to greenwash prevention to the next level by completing the IAE Green Shield course, for free!
