Strengthen Trust

Protect Consumers

Support Ethical Advertising

Your gift powers independent, nonpartisan standards for an industry navigating AI, influencers, and the most consequential decade for trust in advertising.


5,000+ professionals certified | 200+ institutions engaged | Independent 501(c)(3)

Why Your Support Matters

Advertising is being rewired by AI, algorithmic systems, and influencer culture. Without trusted standards, the industry risks losing legitimacy with with the public, regulators, and the next generation of talent.


Your support helps build the ethics infrastructure that protects consumers and strengthens the entire ecosystem.

What Your Gift Makes Possible

  • Ethical guidelines for AI and algorithmic advertising
  • Stronger influencer integrity, transparency, and disclosure
  • University partnerships that train future professionals
  • Independent, nonpartisan ethics leadership recognized across business, academia, and government


We receive no taxpayer dollars. Our work is funded by people who care about truth and fairness in advertising

AI & Algorithmic Ethics

Developing standards that govern AI-driven targeting, optimization, and automated decision-making in advertising

Influencer Integrity

Protecting consumers from hidden influence, dark patterns, and undisclosed paid endorsements

Education & Talent

Partnering with universities and companies to train the next generation of ethical advertising leaders

Independent. Nonpartisan. Public-benefit.

The Institute for Advertising Ethics receives no taxpayer funding. Your contribution helps maintain independent ethics leadership in a $1.5 trillion global industry