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Ethics Must Keep Pace With Advertising

Advertising is being transformed by AI, algorithmic systems, and influencer culture faster than the standards meant to govern them. Decisions being made now will determine whether advertising strengthens trust or accelerates confusion and loss of confidence.

The Institute for Advertising Ethics ensures advertising evolves with integrity. We translate ethical principles into practical standards and education so innovation advances without leaving trust behind.

Your tax-deductible contribution supports independent, nonpartisan ethics infrastructure at a critical moment. With clear guardrails and informed leadership, advertising can continue to serve people, markets, and democracy.