Newsletter

Dear members & partners,  The results are in: Trust pays dividends. Ethical brands grow faster.

Dear members & partners, As the advertising world evolves, so do the ethical challenges and opportunities for improvement. We’re sharing some latest news, expert insights, and IAE updates to help you stay informed and lead with integrity.

Dear members & partners, The IAE serves as a bridge between consumers, industry, and government, collaborating to strengthen advertising ethics and the systems that uphold them. As our community of certificants and partners expands, we’re gearing up to share exciting updates and fresh content!

Dear members & partners, Two recently published studies in the prestigious Journal of Advertising Education validate the transformative impact of IAE’s Certification programs, highlighting their role in raising the bar for talent, companies, and ethical advertising practices. What sets this research apart is its peer-reviewed status, which ensures that findings meet the rigorous standards of academic integrity outlined in the Singapore Statement on Research Integrity. Incidentally, this places the CEAE program’s research at a higher standard than typical advertising research, which, for instance, lacks peer review. 

Dear members & partners, We are thrilled to announce a significant milestone for the Institute for Advertising Ethics: Executives at over 100 companies now hold IAE certifications , totaling over 3,000 certifications across the industry . This surge reflects the growing commitment to ethical advertising practices. A special acknowledgment goes to all of the collaborators on Green Shield for their exemplary adoption and promotion of our certification program.