Agenda

Full program guide and bio's here


9:00 - 9:30 Breakfast / Networking

9:30 - 9:40 Welcome from Andrew Susman & Jeff Greenbaum.

9:40 - 10:00 (Opening Keynote) Alpesh Shah, Managing Director for IEEE SA

10:00- 10:20 (Keynote) Doc Searls (Virtual) - The Intention Economy: From Tracking to Trust. 

10:30 - 11:30 (Panel One) Fact, Fiction or Fluff - The State of Agentic AI.

● Alayna Kennedy: (Moderator) Director, AI Governance at Mastercard

● Joanna O’Connell Chief Intelligence Officer, Omnicom Media

● David Ryan Polgar: Founder and President, All Tech is Human

● Owen Davis: Venture Investor, New York

11:30 - Noon (Opening Keynote) Professor Cass R. Sunstein (Virtual)

Noon - 1:00 (Panel Two) The Innovation of Intention

● Lynne d Johnson: (Moderator) Sr. Director, Content and Community, AdExchanger and AdMonsters

● Sean Meier / CEO: VRFD multi-platinum music producer, songwriter and entrepreneur who has worked with artists including Selena Gomez, Ava Max, Demi Lovato and G-Eazy

● Dr. Dana LaFon: Senior Fellow for Behavioral Science, IAE; Retired Chief & Founder, Office of Operational Psychology, National Security Agency

● David Richeson: Client Solutions Lead, Strategic Analytics and AI - Accenture Song

1:00 - 2:30 Lunch / Networking

2:30 - 2:40 Sponsor Insights - The Intention Advantage

2:40 - 3:40 (Panel Three) From Intention to Accountability

● John C. Havens: (Moderator) Founding E.D., IEEE AI Ethics Initiative

● Dr. Andrea Bonime-Blanc: Founder and CEO of GEC Risk Advisory

● Alpesh Shah: Managing Director for IEEE SA

● Anthony Katsur: CEO at Interactive Advertising Bureau Tech Lab

3:40 - 3:50 What is Trusted Advertising in the State of Agentic AI?

- Joe Mandese, Editor in Chief at MediaPost.

3:50 - 4:30 Moderated Audience Insights Session - “What’s Your Intention?”

4:30 - 4:50 The Intention Advantage in the Age of Agentic AI

4:50 - 5:00 Conclusion from Andrew Susman

About the Summit

Artificial intelligence is rapidly transforming advertising from a communications discipline into a global behavioral infrastructure shaping what people see, believe, trust, and buy.


Yet while AI adoption is accelerating across marketing and media, the governance frameworks needed to ensure accountability, transparency, and public trust remain underdeveloped.


To address this challenge, the Institute for Advertising Ethics and the IEEE Standards Association as a Knowledge Partner are convening a Summit on April 22 exploring how responsible AI can strengthen trust, innovation, and human agency in the advertising ecosystem.


This gathering will bring together leaders from technology, marketing, academia, and governance to examine how human intention, validated identity, and accountable systems can guide the future of advertising in the age of agentic AI.

Request an In Person Invitation

The April 22 convening is designed as a small, invitation-based working session of leaders from industry, technology, policy, and academia.

Individuals interested in participating are welcome to submit a brief request to info@iaethics.org for consideration.


Please include:

  • Full name
  • Title and organizational affiliation
  • Contact email and phone number
  • A short statement of interest describing why you would like to participate and how your work relates to the themes of the summit (e.g., governance of AI-mediated advertising, standards development, marketing leadership, public policy, or related fields).


Because space in the New York working session is limited, in-person participation will be confirmed individually.


All qualified respondents will be invited to participate in the broader virtual broadcast and discussion, ensuring that leaders from across the industry and policy community can join the conversation regardless of location.