What is CEAE?

What is CEAE?

The Certified Ethical Advertising Executive (CEAE) is the first and only ethical certification for advertising industry practitioners - designed by a non-partisan body of market participants, government and legal officials and consumer advocates. The CEAE examines ways to translate ethical considerations into business decisions and provides a set of principles as reference points for decision making.

Why is the CEAE important?

Our industry’s stakeholders, that is, our customers, our suppliers, our employees, our investors, and our communities are demanding enhanced ethics. Elevating a company’s leadership position relies on enhanced ethics. Protecting our professional reputation depends on ethics. Ethics is the engine of trust.

Who is the CEAE intended for?

The CEAE is built for all marketing practitioners. This includes brand managers, data scientists, account professionals, buyers, influencers, procurement executives, salespeople, creatives, interface design professionals, software developers, planners, financial executives, lawyers, researchers, psychologists, and more. CEAE is for professionals and companies who value ethics as a personal benefit and competitive advantage. 

How is/was the curriculum developed?

The curriculum was based on principles of verifiability, diversity, and to include digital topics and delivery (i.e. the e-learning environment). The curriculum was designed in cooperation with the faculty of the University of Texas and our Advisory Council.

The foundations of the curriculum are in the principles developed by Wally Snyder, former FTC Ad Regulator, CEO of the American Advertising Federation. These principles were then married with new material representing the current state of play in the digital arena, with input from market participants, civil society, and government. Curricular development is continuous.