Lead with integrity.
Outperform with trust.
The Institute for Advertising Ethics (IAE) is the only independent body dedicated to protecting professionals and consumers through enhanced ethics education. Our certifications equip advertising leaders to identify risks, build trust, and enhance market integrity.
Find the right certification for you.
Trusted by visionaries at over 150 of the world’s leading companies & universities.
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IAE's Principles
& Practices
New media, new ideas, new challenges, and new cultural opportunities are swirling around the industry and impacting the way it does business. The one constant is transparency, and the need to conduct ourselves, our businesses, and our relationships with consumers in a fair, honest, and forthright manner.
