Governance for Advertising's Next Era
The IAE Governance Lab identifies emerging risks, develops practical standards, and converts ethical principles into operating systems for accountable advertising.
7,000+
Certificants
250+
Organizations & Universities
Federal Trade Commission
Engagement*
IEEE SA
Knowledge Partners
Cross-Industry
Participation

From Incident Reporting to Governance
1. OBSERVE
Identify consequential incidents across the ecosystem.
2. ANALYZE
Determine patterns, risks, and implicated principles
3. DEVELOP
Create standards, safeguards, and governance models
4.IMPLEMENT
Apply findings through education, pilots, and practices
EVENTS AND MEETINGS
Next Event: October 12, 2026 at Omnicom

*References to FTC engagement reflect discussion and information-sharing; they do not imply endorsement, delegation, or approval.


