About the Summit
Artificial intelligence is rapidly transforming advertising from a communications discipline into a global behavioral infrastructure shaping what people see, believe, trust, and buy.
Yet while AI adoption is accelerating across marketing and media, the governance frameworks needed to ensure accountability, transparency, and public trust remain underdeveloped.
To address this challenge, the Institute for Advertising Ethics and the IEEE Standards Association have partnered to convene a three-part Summit Series in 2026 exploring how responsible AI can strengthen trust, innovation, and human agency in the advertising ecosystem.
The series begins with Summit One: Framing the Intention Advantage.
This gathering will bring together leaders from technology, marketing, academia, and governance to examine how human intention, validated identity, and accountable systems can guide the future of advertising in the age of agentic AI.
Request an Invitation
The April 22 convening is designed as a small, invitation-based working session of leaders from industry, technology, policy, and academia.
Individuals interested in participating are welcome to submit a brief request to info@iaethics.org for consideration.
Please include:
- Full name
- Title and organizational affiliation
- Contact email and phone number
- A short statement of interest describing why you would like to participate and how your work relates to the themes of the summit (e.g., governance of AI-mediated advertising, standards development, marketing leadership, public policy, or related fields).
Because space in the New York working session is limited, in-person participation will be confirmed individually.
All qualified respondents will be invited to participate in the broader virtual broadcast and discussion, ensuring that leaders from across the industry and policy community can join the conversation regardless of location.
