Esther Uhalte Cisneros
Advisory Council, Institute for Advertising Ethics
Head of eCommerce & Retail Germany, Google

Esther Uhalte Cisneros is a multi-cultural marketing and tech professional with 25 years of diverse, global experience in tech, retail, marketing, media agency, and advertising sales.
She currently works at Google’s European headquarters in Dublin, Ireland, as Head of eCommerce & Retail, leading sales of Google Marketing Solutions and Google Cloud Platform for the German market.
Prior to Google, she worked at Estée Lauder for 10 years in New York driving the global consumer marketing strategy for over 35 markets globally. The scope included media and social media, influencer marketing, in-store retail experience and beauty tech, CRM & loyalty programs, eCommerce and omnichannel strategy. She also spearheaded the Voice strategy and the Accessibility strategy for the brand.
Prior to The Estée Lauder Companies, Esther worked at MEC and Mindshare, part of GroupM (WPP Media today) which is the world's leading media investment company, in Paris and then New York. She started her career in advertising sales at the American television and media conglomerate Turner Broadcasting system, selling all CNN properties globally, in Frankfurt and then Paris.
Esther holds a Certificate in Omnichannel Marketing from the Fashion Institute of Technology in New York, a Certificate in Digital Marketing by New York University, a Master in Marketing by the Sorbonne Business School in Paris, and a Bachelor in Advertising and Public Relations by the University of Navarra in Spain.
Her mother tongue is Spanish and she is bilingual in German, French and English.