Jef I. Richards

Having previously served as department Chair of the two largest and most influential university advertising programs in the United States, the University of Texas and Michigan State University, he is author or co-author of more than 100 published books, book chapters, and articles about advertising, marketing, or communications.

He is on the Advisory Council of the Institute for Advertising Ethics, on the Board of Directors for the ANA Educational Foundation, and has served as a Panel Member for the National Advertising Review Board of the BBB National Programs. He serves, or has served, on the Editorial Review Boards of 9 different research journals. He is former President of the American Academy of Advertising, a named Fellow of that organization, as well as a recipient of its prestigious Ivan L. Preston Outstanding Contribution to Research Award and its Billy I. Ross Advertising Education Award. He was the Inaugural Inductee into the Rowan University Advertising Hall of Fame.

In his spare time, he works as a news photographer at the Indianapolis 500 Mile Race, which he has covered for more than 50 years.