Marc Pritchard

Advisory Council, Institute for Advertising Ethics

Chief Brand Officer, Procter & Gamble

As top brand builder and P&G veteran for more than four decades, Marc Pritchard believes in the power of brands to be a force for growth through serving consumers with the best-performing products while being a force for good for the people and communities P&G serves worldwide. 


Marc leads P&G’s brand-building reinvention and is a leading voice in the media, marketing and creative industry. He has received many industry honors in his role as P&G Chief Brand Officer. P&G was named Brand Marketer of the Decade by Cannes Lions in 2020. Marc was personally awarded the honor of 2020 Global Marketer of the Year by the World Federation of Advertisers, the American Marketing Association Hall of Fame in May 2022, Forbes CMO Hall of Fame in June 2022, and the American Advertising Hall of Fame in 2024, among others. 


Marc is responsible for P&G’s brand-building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing, and advertising strategies, and leads marketing innovations that guide communication and brand-building for P&G’s portfolio of trusted, quality brands.