Max Kalehoff

Advisory Council, Institute for Advertising Ethics

Chief Growth Officer, Realeyes

Max Kalehoff is a growth leader who thrives in commercializing innovative AI technology and data products in consumer marketing, advertising and customer experience. He drives sustainable growth, while building effective cross-functional teams in product, sales, marketing, data science and partnerships.


He’s held commercial leadership and product marketing roles at WPP, comScore, Nielsen, SocialCode, and Realeyes. He’s led successful large-scale partnerships with brands like AXA, Mars, P&G, Google, Meta, Kantar and Nielsen. He is a founding member of the IAB Attention Task Force, Chair of the I-COM Attention Data Forum and serves on the Advisory Council of the Institute for Advertising Ethics. He studied journalism, marketing and statistical research methods in psychology at Syracuse University.