Tom Denford

Tom Denford is a leading advisor to senior marketing and advertising executives, boasting over 20 years of experience in the media and advertising sectors. As a thought leader and strategic consultant, Tom’s deep industry knowledge and forward-thinking insights have made him a trusted name in media strategy. Before founding ID Comms in 2009 with David Indo, he gained invaluable experience in both media agencies and client-side marketing, giving him a well-rounded perspective on the industry.

ID Comms, the consultancy Tom co-founded, excels in guiding major brands through digital transformation and optimizing their media investments. The firm, which serves Fortune 500 clients like Walmart, T-Mobile, and Meta, operates across North America, Europe, and Asia. Its success is reflected in its recognition as the #1 Media Advisor by the World Federation of Advertisers and as the #1 Best Place to Work in Marketing and Advertising.

Tom is also a passionate mentor and advocate for industry best practices. He regularly contributes to industry publications and speaks at key conferences. His white paper, “Media Transformation: How to Take a New Approach to Media Fit for the Digital Age,” showcases his innovative approach to modern media challenges.