Bulletin #8: Ethics Is Your Edge and We've Now Got Proof

Institute for Advertising Ethics • August 21, 2025

Dear members & partners,

 

From CEAE earning the highest academic honor and national media recognition, to institutions embedding ethical skills at the core of learning and leadership, the message is clear: trust is the ultimate differentiator.

CEAE Wins Highest Academic Honor

The Journal of Advertising Education has conferred its Best Article of the Year (2024–2025) on the landmark study of the Certified Ethical Advertising Executive (CEAE) program. Authored by Dr. Anna McAlister, Dr. Jef Richards, and Aileen Torrance, JD, the research demonstrates that CEAE graduates advance markedly in ethical awareness and confidence across 9 of 12 key indicators.

 

As Editor Dr. Juan Mundel declared:

“The CEAE doesn’t just teach ethics, it changes the way future professionals think and act.”

 

Already, more than 4,000 certifications across 200+ companies and universities mark CEAE as the new standard in professional preparation and trust-building.

MediaPost: “Got Ethics?”

In its August feature Got Ethics?, MediaPost recognized CEAE as both a learning instrument and a trust credential, a way to signal unmistakably, that integrity is integral to practice. The story notes the growing consensus: ethics is not a footnote to advertising, but its foundation.

 

Read the article: MediaPost – Got Ethics?

Why It Matters

CEAE Research Webinar

To honor this recognition and explore its implications, IAE will convene a webinar featuring the study authors, leading academics, and corporate voices. Details to follow.

Global Ethics Day 2025: Save the Date!

On October 15, 2025, the IAE will host Global Ethics Day: Ethics Re-Envisioned. Live in New York and streamed worldwide, the gathering will bring together leaders from across the profession to envision what advertising can, and must, be.

 

If you are interested in participating, please contact us here.

Stay Involved

Wondering how you can stay involved with the IAE and the work we're doing?


1. Get Certified: We encourage you to advance your professional development by completing the Certified Ethical Advertising Executive (CEAE) course, AI Integrity Shield course, and our free Green Shield course for greenwash prevention.

2. Stay Connected: Make sure to follow us on LinkedIn and Instagram to stay up-to-date with the IAE as we continue to push the boundaries of ethical advertising.

3. Share Your Story: Fill out our Ethics Certified Spotlight Form, share your ethics story, and help inspire others to lead with integrity. Read about other ethical champions on our IAE Spotlight.

4.​ Donate: Your generosity powers our mission. Every contribution helps us to raise ethical standards across all aspects of advertising communications. Donate today!


Thank you for championing ethics in advertising. With your partnership, we’re building a future rooted in trust, transparency, and integrity. We’re grateful to have you on this journey!


Best,

The Institute for Advertising Ethics

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