Bulletin #2: Advancing Advertising Ethics Together
Dear members & partners,
We are thrilled to announce a significant milestone for the Institute for Advertising Ethics: Executives at over 100 companies now hold IAE certifications, totaling over 3,000 certifications across the industry. This surge reflects the growing commitment to ethical advertising practices. A special acknowledgment goes to all of the collaborators on Green Shield for their exemplary adoption and promotion of our certification program.
Proctor & Gamble's Rollout
We are proud to announce that Procter & Gamble has now deployed the Certified Ethical Advertising Executive (CEAE) course, making it accessible to all P&G Brand Builders via P&G Brand University. P&G’s leadership and commitment set a powerful example in prioritizing ethical standards within the industry.
Do you want to explore rolling out IAE certifications at your company? Get in touch with us today!
Introducing the Institute’s New Advisory Council & Board Members
We are delighted to welcome the below esteemed professionals who have stepped into new roles within the IAE. These distinguished members, who previously served on our Advisory Council, have joined Andrew Susman (President) and Dr. Anna McAlister (Director of Curriculum & Assessment) on the Board of Directors. We are grateful for their willingness to step into these expanded roles and contribute their talents to our continued growth.
Christine Arena, Founder & Producer at Generous Films
Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Group
JoAnn Stonier, Executive Vice President & Fellow at Mastercard
Tom Denford, CEO of ID Comms
As these individuals move up to our Board of Directors, we are equally delighted to welcome a new group to our Advisory Council. Their expertise and swift action are already proving invaluable, and we are excited to leverage their talents in our ongoing initiatives.
Chris Degenaars, Global Associate Manager of MarTech & Consumer Engagement at Giant Cycling Group and Founding President of AAF Los Angeles
Jeffrey Greenbaum, Managing Partner of Frankfurt Kurnit
Dr. Dana S LaFon, Disinformation Specialist, National Security Agency
Laura Small, SVP People Director at RPA
Thomas Mercier, Former Director of Innovation and Programmatic at Activision
A special acknowledgment goes to IAE Advisor David Bell for his continuing role in ensuring that our leadership aligns with the ambitious goals of the IAE.
We also want to extend a heartfelt thanks to the outgoing members of the Advisory Council, including Wally Snyder and Linda Thomas Brooks, from our Board of Directors.
As we celebrate the continued success of the IAE, it is only fitting that we recognize Wally, our esteemed founder. With an unwavering commitment and vision, Wally laid the foundation for the IAE. His years of leadership, dedication, and passion have left an indelible mark on us all. As Wally steps into retirement, we extend our deepest gratitude for everything he has done. Wally’s legacy will continue to inspire and shape the IAE. We wish him all the best in this new chapter.
Stay Involved
Wondering how you can stay involved with the IAE and the work we're doing?
1. Get Certified: We encourage you to advance your professional development by completing the Certified Ethical Advertising Executive (CEAE) course and our free Green Shield course for greenwash prevention.
2. Stay Connected: Make sure to follow us on LinkedIn and Instagram to stay up-to-date with the IAE as we continue to push the boundaries of ethical advertising.
3. Donate: Your generosity powers our mission. Every contribution helps us to raise ethical standards across all aspects of advertising communications. Donate today!
Thank you for championing ethical advertising. Together, we’re shaping a more accountable and trustworthy industry. We’re grateful to have you on this journey!
Best,
The Institute for Advertising Ethics
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